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Over 150 acts and 500 music industry individuals from the UK are travelling to Texas this month to participate in the SXSW Music Festival, our largest ever contingent and the biggest after the US.

Showcases at SXSW have been pivotal for acts as varied as James Blunt, Jamie Cullum, Amy Winehouse, Seth Lakeman, Tunng, The Wombats, & Franz Ferdinand and a number of these have participated in the British Music Partnerships events at the festival. This year, SxSW will once again be a major platform for UK acts to establish themselves on the international stage.

This year The British Music Embassy will feature events from: Strummerville / Jail Guitar Doors, Belfast, Transgressive / Rockfeedback, Wales, Yorkshire, Ras Kwame, Scotland, NME, the British Music Abroad scheme, Liverpool & The Northwest and Moshi Moshi. In addition to that on the Tuesday night we'll again have a part for the Brits at SXSWi and of course our launch party on Wednesday afternoon.

Watch this space!